Cancan.ro
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Noua campanie
Kia Soul, având sloganul „A New Way to Roll” (O nouă cale de
a rula), este opera celor de la David&Goliath şi foloseşte
hamsterii pentru a ilustra
fraza de mai sus. Modul ingenios şi simpatic a fost apreciat şi de
juriul Nielsen Automotive Advertising Awards, care se desfăşoară în
acelaşi timp cu Salonul de la New York. Astfel agenţia responsabilă
pentru spot, a „rulat” spre casă cu premiul de
cea mai bună reclamă automobilistică a anului.
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