Cancan.ro
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BMW încearcă să îşi construiască o imagine modernă în rândul
asiaticilor şi în
importantul centru financiar asiatic face un pas important în
publicitatea viitorului. Astfel, sub titlul Joy is BMW,
constructorul auto aduce mai multă veselie asupra clădirilor de
birouri Suntec City, cu prima proiecţie 3D a unei reclame în Asia
şi implicit prima de acest gen la o marcă auto. Proiecţia este şi
una interactivă în care privitorii pot vede în timp real mesajele
transmise prin sms.
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